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RHS Garden Plants Awareness for Denim’s Eco Impact

The Rivet 50 is calling for nominations for leaders in the denim industry in 5 categories: design, influencer, leadership, sustainability and supply chain. Nominations close on May 23.

Jeans are ubiquitous, but consumers often don’t know much about how exactly their denim is made. An installation at the RHS Hampton Court Palace Garden Festival 2021 this month used landscaping to make the impact of the fashion industry more visual and experiential.

The Fashion Footprint Garden, sponsored by Cone Denim, Endrime and Totally Buttons, included numerous touches that brought flowers and fashion together. The garden’s designer, Baz Grainger, worked in fashion for 25 years before branching out into landscape design and founding the consultancy The Landscape Tailor. His background in the apparel industry gave him a firsthand look at the pollution and harm caused to natural environments.

“The damage that the fashion industry is doing to the planet is on a scale that is just unbelievable,” Baz said.

Read more on Carved in Blue.


This article is one of a series on Rivet from Lenzing’s Carved in Blue denim blog. From conversations with the experts behind the mills that make some of the world’s most-wanted denim to the global brands bringing novel denim made with TENCEL™ Lyocell and Modal to the market, Carved in Blue shares the stories of those whose roots run deep with denim. Visit www.carvedinblue.tencel.com.