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Slow Fashion Movement Campaign Investigates Denim’s Impact

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Most consumers have jeans sitting in their closets, but how much do shoppers truly know about the production process behind this wardrobe staple?

A new campaign from the Slow Fashion Movement aims to educate those outside the fashion industry about the denim supply chain. Running through May 2, the #KnowYourJeans content series will cover the current social and environmental costs of jeans, using happy and sad jean cartoon characters to personify different consumption choices.

Over the next four weeks, the organization will focus on different steps in manufacturing—from raw materials to weaving, dyeing, cut and sew and finishing. The examination of the total footprint of denim continues with retail and post-consumer ownership, as shoppers wash and eventually dispose of their jeans.

Read more on Carved in Blue.


This article is one of a series on Rivet from Lenzing’s Carved in Blue denim blog. From conversations with the experts behind the mills that make some of the world’s most-wanted denim to the global brands bringing novel denim made with TENCEL™ Lyocell and Modal to the market, Carved in Blue shares the stories of those whose roots run deep with denim. Visit www.carvedinblue.tencel.com.

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