In response to the COVID-19 pandemic, the denim business has needed to rapidly adapt to a new way of operating. Trade shows and in-person meetings have been off the table, and employees had to adjust to working remotely from home.
Denim has also pivoted, as companies transferred their production over to personal protective equipment. From a retail perspective, labels and consumers are relying more heavily on online commerce and connections.
Read more at Carved in Blue.
This article is one of a series on Rivet from Lenzing’s Carved in Blue denim blog. From conversations with the experts behind the mills that make some of the world’s most-wanted denim to the global brands bringing novel denim made with TENCEL™ Lyocell and Modal to the market, Carved in Blue shares the stories of those whose roots run deep with denim. Visit www.carvedinblue.lenzing-fibers.com.