Carhartt, based in Dearborn, Mich., is a global premium workwear brand with a heritage of developing rugged products for workers on and off the job. The workwear collection, designed and developed through an extensive consumer insight program, consists of a men’s Full Swing Steel jacket, cargo pants, double-front pants and pocket pants. The grouping incorporates multiple Cordura fabric technologies to deliver flexible, versatile, durable solutions for the blue collar crowd.
“Our latest line of Full Swing garments was built and inspired using years of jobsite visits and insights from our Carhartt Crew–carpenters, roofers, aircraft and diesel mechanics, landscapers and engineers are just a few of the occupations we reached out to,” Anne Rourke, design manager for bottoms at Carhartt, said. “We worked with our Insights team and even used a crowd sourcing tool to help design and test products, with the goal of creating the ‘Ideal pant solution.’ With the Crew’s invaluable feedback on optimal ergonomics and functionality, we developed products such as our Full Swing Steel multi-pocket pant not only with extra rugged stretch Cordura NYCO fabric for mobile durability, but also with additional Cordura fabric reinforcement in critical wear areas.”
The sketching, fabric and trim development, testing and prototyping to final product process was a year in the making. Engineered Cordura fabric technologies, in combination with ergonomically placed kneepad pockets, were incorporated to provide an enhanced level of comfort and protection. According to Carhartt, “the material, knee pads, fit, flex and durability are amazing, and the pocket layout and reinforced areas were very well thought out.”
“Our heritage with Carhartt continues to evolve, as evidenced by this latest integration of consumer insights and Cordura fabric technology to innovatively address unmet needs,” Cindy McNaull, global Cordura brand and marketing director, said. “The latest Full Swing collaboration is a true testimony to our 20 years of continuous partnership.”
The new Carhartt Full Swing apparel line featuring Cordura fabric will be available for Fall in select Carhartt stores and on carhartt.com.