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Denim Premiere Vision Returns to London. Here’s What You Need to Know.

Denim Première Vision is returning to London for a second time Dec. 3-4 with a focus on inspiration, experiences and innovations.

The show will host 98 exhibitors from 15 countries. Altogether, the companies presenting at Denim Première Vision produce more than 1 billion meters of denim per year, in the mid-to-high-end market segment, the show stated. This represents about one-third of the world’s annual denim production, and about 90 percent of the premium denim market.

Sustainable stories

Taking place at Printworks London, a nightclub and events venue in South London, the industry gathering takes aim at sustainable innovations in materials, techniques and technologies through a series of seminars, workshops and designated spaces that highlight responsible processes.

Habitat 21 is one such space. The new concept brings together Spring/Summer 2021 fashion trends and inspirations in a three-part experimental installation designed to foster a dialogue between fashion, art, design and architecture. Habitat 21, the show stated, “examines the relationship between evolution and conservation, underlining the inevitable issues of sustainability and renewal.”

The immersive experience is a collaboration between Denim Première Vision, Italian designer Kristian Guerra, installation designer Filippo Maria Bianchi and select group of exhibitors including: Advance Denim, Berto, Calik, Kilim, Naveena, Orta, Prosperity, Rajby, Raymond, Soorty, Evlox and Panama trimmings.

The conversation will continue with a series of “smart talks” with eco-responsible game changers. Circular fashion and fabric technology are among the topics that will be discussed by speakers from Nudie Jeans, Browns, Bestseller and Make Fashion Circular.

Fashion forecast

Sustainable fashion still needs to look good. Denim Première Vision will continue its tradition for fashion forecasting with three trend seminars by industry experts.

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Denim Première Vision will present Spring/Summer 2021 fabric and component themes. Lucia Rosin, head of design of Meidea and Rivet 50 member will outline how fashion will be affected by lifestyle trends. Alexandra Van Houtte, founder of Tagwalk, will identify the best-performing trends for Fall/Winter 2021.

For more inspiration, the Elleti Group will transport a selection of iconic jeans selected from its M.O.D.E. denim museum. The garments will be presented in an immersive installation of more than 20 items that will focus on brand identity, the history of the overall and how World War II impacted denim manufacturing.

Additionally, Alessio Berto, owner of The Tailor Pattern Support, will host six pattern-making workshops that will allow participants to recreate their own historical jean.

Mix and mingle

To celebrate this edition of Denim Première Vision in London, the show invites visitors and exhibitors to enjoy exclusive discounts Dec. 2-9 at 25 shops and concept stores, upon presentation of the show badge.

And to cap off the first day of the show, Denim Première Vision will cohost an afterparty Dec. 3 from 7  p.m. to 1 a.m. with Odak Denim at Cargo London in the heart of trendy Shoreditch.