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Denim Tears Founder Tremaine Emory, Hypebeast Give Fashion Grads a Global Platform

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While there’s value in learning from fashion legends that have come before us, many throughout the industry are looking to the younger generations for fresh ideas. Influential designers from Virgil Abloh to Maurice Malone have discussed the importance of welcoming new talent who can push the industry forward. And now, streetwear brand Denim Tears founder Tremaine Emory is teaming with Hypebeast to give deserving fashion students a global platform called Hypebeast Commencement.

Through Jan. 18, fashion school graduates are encouraged to apply for the chance to showcase their collections on Hypebeast’s Instagram Reels platform. From there, Emory will select five finalists to work one-on-one with him on a graphic T-shirt. He will then select one design to be produced and sold on HBX.com and Instagram as an exclusive collaboration with Denim Tears. The winner will receive all profits from the collaboration “to fund their future endeavors in fashion.”

The initiative was created in order to supplement traditional fashion degree showcases that were canceled as a result of the Covid-19 pandemic. Through the program, students will be able to present their work to the masses and potentially even work with a top designer in the industry.

Entries are limited to 2020 graduates of a BA or MA fashion program at an accredited American university. Students can apply on the Hypebeast website, where they will be instructed to upload one or more videos of their final thesis collection to Instagram Reels and include @hypebeast and #HBcommencement. Finalists will be notified via email in the days following selection.

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