Fashion is constantly changing, and as a result, brands often weather a number of transformations during their lifetime. This week, we rounded up denim reads that discuss factors fueling their evolution, including luxury brands’ move to e-commerce, the recent death of a fashion icon and more.
Emanuel Ungaro: French Fashion Designer Emanuel Dies Aged 86
Emanuel Ungaro, a French fashion designer known for his fashion house of the same name, passed away this week. Trained under Cristobal Balenciaga, Ungaro founded his fashion house in the ’60s and became most popular in the ’80s and ’90s for his bold colors and prints. Read about his mark on fashion here.
Tracing the Path from Fast Fashion to ‘Trashion’
A special feature in The New York Times recently focused on sustainability in fashion and highlighted parts of the industry that are often overlooked. Vanessa Friedman, NYT fashion director and chief fashion critic, explained the goal of the reporting and what she hopes consumers continue to learn in the coming years. Read more here.
‘Fashion industry’s pollution made me cry’
Reformation’s chief executive and founder Yael Aflalo sat down with BBC to share how a trip to China inspired her to launch the sustainable fashion brand 10 years ago. Since then, it’s garnered a massive following, counting Rihanna, Meghan Markle and others as brand devotees. Learn more about the brand’s evolution here.
Can Luxury Brands Adapt to a Direct-To-Consumer World?
The digital-savvy, consumer-first retail landscape of today may make items more accessible to shoppers, but it’s also posing a challenge to luxury brands. The sheer price tag of a luxury item can make a consumer hesitant to make a purchase online. Read more about the issues luxury brands face during the move to e-commerce here.