Following in the footsteps of the likes of Amazon Fashion, denim mainstay Kut from the Kloth is launching its own try-before-you-buy program, dubbed TRY5, to give customers greater choice and the convenience of test driving new jeans in the comfort of their own homes. “We wanted to give everyone the opportunity to try it first before committing, and in the comfort of their own home,” Jonathan Greenberg, president of Kut from the Kloth, said. “Because they are able to try five pieces at a time and because they can select various sizes and/or different fits, they are able to find the right fit for their body.”
To celebrate the launch, Kut from the Kloth is partnering with animal welfare charity Peace 4 Animals, and America’s Top Model alum Katie Cleary—a longtime animal advocate—will feature in Kut ads promoting the TRY5 program.
Like most try-before-you-buy efforts, Kut’s program is available free of charge to customers, who select any five pairs of denim from the Kut website. Their card on file is billed only for the pairs they decide to keep after a seven-day trial period.
Wildlife lovers will appreciate that the TRY5 program supports Peace 4 Animals’ ongoing bid to prevent the extinction of Africa’s revered “big five”: the Cape buffalo, elephant, leopard, lion and rhinoceros, which have been hunted down to dwindling populations.
“We at Kut from the Kloth are always looking to align with strong women and women in business. It’s in our company DNA and culture to look for charitable opportunities, so when the opportunity to collaborate with Katie Cleary and support Peace 4 Animals’ mission to save the “Big 5” it seemed like a perfect fit,” Greenberg noted. “We are proud to have made a donation to support their efforts, and are excited to have Katie be the face of the TRY5 movement.”
Cleary, who has produced the “Diamond’s Not Fur” Humanitarian Awards, expressed her appreciation for Kut’s efforts in helping to bring the barbaric practices of poaching and trophy hunting to an end.
“It is imperative to raise awareness through creative partnerships with such forward-thinking companies as Kut from the Kloth,” said Cleary, who founded Peace 4 Animals and its breaking animal news network, World Animal News. “It allows us to share the plight of the ‘Big 5’ in Africa and spread awareness beyond our animal welfare community.”
Greenberg described TRY5 as “simply an added value for our customers to make our product as accessible as possible.”