Denim’s influence extends well beyond fashion.
Le Creuset recently released a new color way of its signature enameled skillets, saucepans and cast-iron Dutch ovens. Dubbed the Chambray collection, the line’s gradated light-to-mid blue kitchen staples riff on a shade reminiscent of a classic button-down shirt. Ranging in price from $100-$570, consumers can purchase the denim-colored braisers, grills and other kitchen essentials on the French premium cookware brand’s site—though a number of products have already sold out, including Dutch ovens and pans.
Denim has inspired innovations in the home goods space over the past 18 months, as many consumers devoted the dollars they’d normally spend on dressing up, dining and traveling on sprucing up their surroundings to make the most of their newly homebound lifestyles.
Denim blue appears to be resonating with amateur decorators. Heritage American denim brand Levi’s launched its first ever home décor line in February, featuring selvedge denim-inspired quilted blankets, throw pillows, rugs, dishes, barware and even pet beds. The limited-edition range, created exclusively for Target, was designed to help consumers “feel comfortable during a time when they are spending more time at home than ever before,” according to Levi’s.
Denim label Wrangler‘s capsule collection with Pottery Barn Teen featured tapestries, lounge sectionals, loveseats, bean bag chairs, quilts, shams, duvet covers and rugs. Kontoor Brands vice president of global partnership and licensing Steve Armus said that furniture and home goods had been “top of mind” for the nearly 75-year-old heritage brand due to its longstanding focus on “comfort and durability.”
Spring saw the launch of Gap’s first homewares collection with Walmart, which also brought denim to the fore. Many of the collection’s 400 products, which included bedding and bath products, home décor, tabletop items, were created using sustainably sourced upcycled denim and chambray fabrics made from organic cotton and recycled materials. The line, developed with the brand’s licensing agency, IMG, is slated to drop seasonal collections throughout the year.