In an ongoing effort to operate more sustainably, Levi’s landed a new executive to lead the heritage denim brand toward a brighter future. On Monday, the San Francisco-based apparel firm welcomed Jeff Hogue as its new chief sustainability officer.
Hogue brings 20 years of experience in corporate sustainability to the denim giant, much of which lies within the fashion industry. Most recently, Hogue served as the chief sustainability officer at global fashion retailer C&A—the world’s largest buyer of organic cotton and the third-largest buyer of more sustainable cotton—where he developed the company’s first global sustainability strategy and built a global team to see it through.
Prior to C&A, he worked at Fashion For Good and served on the Cradle to Cradle Products Innovation Institute board.
“I am thrilled to be joining a company with such a rich history as a business and as a leader in sustainability programming,” Hogue said in a statement. “It’s an honor to be entrusted with this role—an honor that comes with responsibility, especially in this moment, to uphold and further the work that’s been done, and to drive increased sustainability leadership, both across our value chain and with consumers.”
Hogue joins the brand’s already robust sustainability efforts, which include more products made with cottonized hemp, a bigger push for circularity, water-saving Water<Less finishing techniques, and Worker Well-being programs.