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Levi’s Taps Coca-Cola Exec to Bolster Growth in Greater China

Levi Strauss & Co. (LS&Co.) announced Thursday that Jin Amy Yang will join the company as managing director of Greater China, effective Aug. 20, 2018.

Yang replaces Nic Versloot, who is moving to a new role within LS&Co. She will report to David Love, LS&Co. executive vice president and president of Levi Strauss Asia, Middle East and Africa.

Greater China represents a major growth opportunity for LS&Co, which Love described as a “must-win” market for the company. In her new role, Yang will be responsible for leading the company’s commercial operations, spanning all brands and channels across Greater China. She also will be accountable for accelerating profitable growth in the region.

Yang brings more than 20 years of experience driving strategy and execution with top consumer brands. In her last post at The Coca-Cola Company, she led global business development and was responsible for the global vision, strategies and annual business plans with an emphasis on accelerating new product portfolio growth in China. Prior Coca-Cola, Yang served in various leadership roles for L’Oreal Paris, USA and Procter & Gamble.

“Amy has a proven track record of working with leading brands and delivering strong results,” Love said. “She’s recognized as a strategic leader with a deep understanding of the evolving Chinese consumer and I am confident that she’ll unlock the company’s full potential in this market.”