Panorama Berlin has filed insolvency proceedings and is “pulling the plug” on the event.
The news comes months after the trade show organizer announced it was relocating from Messe Berlin to Tempelhof Airport and reinventing its concept to allow for a more creative experience. Beginning with its January 2020 event, the company introduced a popup format that let brands customize their space according to the story they wanted to share.
The insolvency proceedings are causing organizers to once again go back to the drawing board.
While this is the end of Panorama Berlin as most know it, organizers insist the show will go on—albeit in a different form.
“The positive feedback from the industry and retailers regarding our January event has really motivated us to hold a summer 2020 edition of Panorama Berlin,” said Panorama Berlin and Selvedge Run organizer and managing director Jörg Wichmann. “In the weeks to come, we will be working extensively to secure a binding commitment from the industry in this regard. In spite of the unavoidable insolvency petition, we are determined to put on a successful sector event in the summer that will allow us to work together with a view to safeguarding Berlin as a fashion destination for many years to come.”
The July 2020 event was originally set to include Panorama along with premium denim exhibitions Selvedge Run and Zeitgeist. The sustainable show Neonyt, which has taken place alongside Panorama at the same venue, will continue as planned, Messe Frankfurt noted.
This is far from the first trade show to face turmoil in 2020. Trade shows in general have taken a hit in recent months, with prominent denim trade shows Denimsandjeans Japan and Kingpins Hong Kong canceling as a result of the global COVID-19 crisis.