With the frequency of severe weather rising, PVH Corp., the parent company of Calvin Klein and Tommy Hilfiger, is throwing its support behind individuals facing unexpected hardships due to natural disasters.
The PVH Foundation, the company’s philanthropic fund specifically dedicated to nonprofit donations and volunteer programs, will provide annual funding to the emergency relief efforts of Americares, a health-focused relief and development organization that improves health for people affected by poverty or disasters.
The annual funding will allow the organization to maintain a constant state of readiness for emergencies, including pre-positioning relief supplies in disaster-prone countries, maintaining an international roster of on-call disaster response experts, supporting needs assessments and deploying emergency response teams to disaster zones.
The support is part of PVH’s Forward Fashion corporate responsibility strategy that, among targets to end waste, eliminate microfibers and foster inclusion, recognizes the importance of partnership in the fight against climate change and the impacts that major climate disasters can have on individuals around the world.
Americares responds to more than 30 natural disasters and humanitarian crises worldwide each year, establishes long-term recovery projects and brings disaster preparedness programs to vulnerable communities. Since its founding more than 40 years ago, the organization has provided more than $19 billion in aid to 164 countries.
“The partnership with Americares builds on PVH’s overall disaster relief efforts that provide company and associate-driven funding for immediate relief and long-term recovery in communities where our associates live and work,” said Guy Vickers, PVH Foundation president.
The PVH Foundation first partnered with Americares earlier this year by providing support to its response to the historic winter storms in Texas. Americares responded with emergency shipments of bottled water, life-saving medicines, PPE and other essential relief items for families and local health centers affected by the severe winter weather.