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PVH Allots Funds for House of Denim and More

House of Denim Foundation, the Dutch organization dedicated to training the next generation of sustainable denim designers, is getting a cash injection from a local jean giant.

Tommy Hilfiger and Calvin Klein parent PVH announced this week that it will invest $10 million over the next four years in 14 global nonprofit organizations, including House of Denim, to support their programming and initiatives aligned with its inclusion and diversity priorities.

The investments will be dedicated to increasing awareness of and access to opportunities in the fashion industry for individuals from “underserved and underrepresented communities” and individuals with “non-traditional” backgrounds.

Through PVH’s support, high school students will receive opportunities to explore careers in fashion, develop technical skills and participate in mentorship programs. Individuals re-entering the workforce or seeking a career change, post-high school students who are not college graduates, and immigrants will have the opportunity to leverage skill-building and practical training to prepare for success in the industry.

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“With driving fashion forward for good at the core of everything we do, our new partnerships will help PVH make a greater global impact in our communities” said Stefan Larsson, PVH Corp. CEO. “As a company, we are committed to making a difference with inclusion and diversity, and we look forward to elevating the next generation of innovators around the world.”

One of House of Denim Foundation’s key platforms is Denim City, the Amsterdam campus that includes a denim store, showrooms, a laundry innovation center and the Jean School. It is also the location of Denim Days, the annual B2C festival.

PVH’s denim center is in Amsterdam, making its technical team and facilities accessible to students. Theis new initiative, however, will impact organizations around the world.

In Europe, the company worked with Fashion Minority Alliance to select House of Denim as well as the Fashion Council Germany, which promotes German fashion design as a cultural and economic asset, and the Graduate Fashion Foundation, a program that bridges education and employment in the industry.

In Asia, PVH is supporting the KELY Support Group and the World of Art Brut Culture, a non-profit organization dedicated to the empowerment of art and the promotion of social integration. In Australia, PVH will work with the Australian Business and Community Network, a nonprofit that brings businesses and schools together to address educational disadvantage.

PVH’s partners in North America include Creatives Want Change, a group cultivating Black creative talent at the high school level; Custom Collaborative, an organization that trains and mentors no- and low-income and immigrant women to build the skills necessary in the sustainable fashion industry; and I Love First Peoples, a group that gives Indigenous youth access to sewing labs and encourages entrepreneurship.

PVH is making progress on its inclusion and diversity goals. In 2021, the company worked with the Council of Fashion Designers of America on the State of Diversity, Equity & Inclusion in Fashion report to encourage a more representative U.S. fashion industry. The 2021 Tommy Hilfiger Fashion Frontier Challenge focused on supporting BIPOC entrepreneurs creating solutions to make the fashion landscape more inclusive. The company also ranked No. 9 on Fortune’s “Measure Up” list of the top 20 most progressive companies in inclusion and diversity.