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Riri Group’s New Acquisition Shows Demand for ‘Conscious Luxury’ Extends to Trims

Less than a year after a strategic acquisition, Swiss trims company Riri Group is continuing its expansion.

The company acquired Amom, a Made in Italy manufacturer of metal trimmings, fashion jewelry and accessories for the shoes, leather and apparel sectors. Based in the center of the Tuscan fashion district, the company performs die-casting, molding, cutting, welding, laser cutting, enameling, painting and electroplating services in-house, and keeps a collection of more than 100,000 items in its showroom.

The acquisition extends Riri Group’s offering to include bijoux (or jewelry-like accessories), and makes it a hub for luxury accessories. Now in addition to offering materials like zamak, brass, steel and aluminum, its range also includes silver, bronze, wood, plastic and precious materials.

“We are delighted to welcome Amom within the Riri family,” said Renato Usoni, Riri Group CEO. “This new acquisition is part of the corporate strategy aiming at increasing our size, range of products and technical skills that are necessary to respond promptly to the market needs, ensuring top quality standards in line with Amom’s manufacturing and handcraft tradition, priceless heritage of the Made in Italy. The joint offer will be extremely versatile and will allow our customers to benefit from unique innovation skills.”

This comes at a time when consumers are ditching their minimalist fashion for more grandiose style—and luxe details are exactly what they’re looking for. Product intelligence company Trendalytics highlighted the trend in a new report that specifically called attention to an uptick in men’s statement pieces and accessories, including jewelry. Global fashion shopping platform Lyst also pointed to the shift to gender-fluid accessories, which further underscores the relevance of Riri Group’s strategic acquisition.

In 2020, the Swiss trims company acquired Italian metal accessories company 2Frame and rebranded it as Cobrax Metal Hub which, like Amom, allowed it to better access the luxury and haute couture sector.

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Swiss trims company Riri Group acquired Italian manufacturer Amom, extending its offerings to conscious luxury and bijoux.
Riri’s Timeless collection Courtesy

As “conscious luxury” increases in popularity—a recent report from online retail marketplace Farfetch shows 88 percent of its consumers consider it important to minimize their environmental impact—Riri Group is responding to the demand with ambitious sustainability initiatives.

Last month, the company began transitioning exclusively to recycled polyester, which it says positions it to be the first manufacturing company in the fashion accessories industry to introduce the use of recycled polyester as the production standard for its zip range. The recycled polyester used in tapes for zips is made from recycled polyester fibers—a blend of 20 percent pre-consumer waste and 80 percent post-consumer waste. All the recycled polyester is GRS (Global Recycled Standard)-certified.

According to Carlo Veneri, Amom’s CEO, the company’s commitment to reducing its environmental impact was a driving factor in the partnership.

“From the start, our partnership with Riri was built on shared values: constant attention to customers’ needs, utmost care for details, innovation and research as driving factors for development and due consideration for ethics and sustainability throughout the supply chain,” he said.