After a year that saw unprecedented change in the ways consumers dress, shop and learn about new trends, Rivet readers were curious about what the denim industry could expect in 2021, a period that saw vaccination rollouts, loosening covid restrictions and more people returning to the social scene.
From the ongoing debate about skinny jeans and Y2K-era low-rise jeans, to the information gap about sustainable denim, here’s a look at Rivet’s 10 most-read articles of 2021.
Editor’s Take: Can You Pass the Sustainable Information, Please?
The disconnect between the denim supply chain and the people who sell jeans is growing more apparent as brands continue to churn out vague product descriptions and unverified sustainability claims. Read the full story here.
Levi’s Goes Avant-Garde on Amazon’s ‘Making the Cut’
Designer Gary Graham keyed into three of fashion’s hottest trends when creating his winning Levi’s design for episode five of “Making the Cut,” the Amazon Studios reality series where 10 global designers duke it out for the opportunity to turn their creative chops into the next big household-name brand. Read the full story here.
Editor’s Take: Garth Brooks Wore Jeans to the Inauguration—and That’s OK
When country music star Garth Brooks wore his signature Wrangler jeans to the inauguration, he made a powerful statement about individuality on the world’s biggest stage. Read the full story here.
Editor’s Take: Gen Z, Here’s the Real Skinny on Why Millennials Wear Skinny Jeans
For millennials, pivoting from skinny to relaxed, loose or wide-leg isn’t as simple as just trying on a new style of jeans. We see Gen Z in effortlessly cool 501s and perfectly laidback, slouchy jeans. We see how the cohort is reclaiming boot-cut jeans from Karens and making retro silhouettes feel fresh and new. We know it looks good. We want in, but we have some issues to work through first. Read the full story here.
100 F/W 21-22 Denim Looks from London, Milan and Paris Fashion Weeks
The Fall/Winter 21-22 collections at London, Milan and Paris fashion weeks played into denim’s versatility with trends that ran the gamut from slouchy, relaxed and cuffed, to destroyed, bleached and undone. Designers shaped denim jeans, dresses and jackets into their vision for the season. Read the full story here.
At New York Fashion Week, Country and City Influences Clash in Denim
Denim was a fixture in Fall/Winter 2021-2022 collections presented during an almost entirely digital New York Fashion Week, serving as a reliable foundation for brands designing for a period that many anticipated being safer and closer to a pre-pandemic normal. Read the full story here.
Pokémon Turns 25 with a Levi’s Collection
The carefree days of 2016, a time when the world was swept up in catching virtual creatures through the augmented reality mobile game Pokémon Go, may feel lightyears away, but a collection from Levi’s captures that nostalgic, child-like spirit. Read the full story here.
Gen Z Nixes Skinny Jeans but Gives Low-Rises the OK
The same generation that rendered skinny jeans dead helped low-rise jeans gain a new level of clout in 2021. In April, global fashion search platform Lyst reported that year-on-year searches for low-rise jeans climbed 57 percent. Read the full story here.
American Eagle Closing Up to 225 Stores
American Eagle Outfitters Inc. announced plans at the start of the year to close between 200 to 225 stores at its core brand, American Eagle, while it hatches a plan to get Aerie to $2 billion in revenues by 2023. Read the full story here.
Another Factor Behind Denim’s Comeback? Pandemic Weight Gain
With two out of five adult females no longer fitting into their pre-pandemic jeans size, the snap back to dressing in tailored garments teed up new opportunities for denim retailers and brands. Read the full story here.