Rivet, the global media authority serving the international denim industry, announced Thursday that Marykate Kelley has joined the company as sales and marketing manager.
In this newly created role, Kelley will be responsible for prospecting new global business, steering marketing ideation and planning execution for Rivet advertisers. In addition, Kelley will aid in the implementation of new content and product offerings across digital and print.
Kelley brings to the role a global perspective of the denim industry. Most recently, she served as marketing manager for Candiani Denim in Milan, overseeing the renowned mill’s global marketing strategy, including brand positioning and communication, customer training and events—all with a focus on sustainable innovation. Kelley studied international trade and marketing with a background in textiles at New York’s Fashion Institute of Technology.
“I have known Marykate for several years through the denim community and know she will bring a wealth of knowledge and enthusiasm to our team,” said Edward Hertzman, Sourcing Journal founder and president and Fairchild Media executive vice president. “Angela Velasquez has done an incredible job bringing Rivet to where it is today, and I believe with the addition of Marykate we can grow Rivet even further. There is so much opportunity to engage the thriving denim industry and I am excited to see what we can do with Marykate onboard.”
“It’s an honor to be part of Rivet, an organization committed to sharing and celebrating the international denim industry’s most influential leaders, sustainable innovations, and technological developments,” Kelley added.
A part of Penske Media Corporation’s Fairchild Media division of fashion and beauty-focused brands, Rivet is an online and print B2B publication serving the global denim industry, and operates as part of Sourcing Journal Media LLC, the leading digital media authority reporting on the end-to-end apparel and footwear supply chain.
For Rivet sales and marketing inquiries, contact Marykate at mkelley@sourcingjournal.com.
