Samples of the collection were shown at Sanctuary’s booth at the Coterie Show this week at the Jacob K. Javits Convention Center in New York City. The line includes the usual selection one would expect in a jeans line, along with some novelty items that have been resonating with buyers at the show, according to Hannah Gummerson, a sales representative from OJG showing the new denim component of Sanctuary’s offerings for the fall season.
A denim jacket with a detachable faux fur leopard print body liner was one of the more popular items buyers at the trade show were picking up for their stores, Gummerson said. The jacket wholesales for $49 and has a suggested retail price of $159.
One theme that prevailed at the show was the prevalence of animal prints, and the detachable liner for the jean jacket certainly picked up on that trend. For those seeking a less trendy option, there was a similar denim jacket with a detachable solid black faux fur body liner instead. Zebra print played into the jacket collection, too, with one option priced at $45 wholesale, or $149 at retail.
In the bottoms category, a paper-bag styled jean, wholesaling at $30, was a favorite, as was a demi-boot high rise jean wholesaling for $36. A denim dress was also an option in the line, also wholesaling for $36.
Some of the items, such as the on-trend paperbag waist jean, are part of Sanctuary’s Smart Creation Campaign, which it introduced for this spring, focused on sustainable fashion using less of everything, from water to chemicals and energy.
“Our call to action this year is eco-awareness,” Sanctuary notes on its website. “We believe you shouldn’t have to sacrifice quality or style in order to benefit the environment….We searched high and low to ensure factories complied with our mission. We took it further to meet proper employee standards as well. If they did not, we found those that did. We are taking every step to continue to challenge the fashion landscape and make an impact.”
Sanctuary said that in denim, the company is using two innovative ways to create the “perfect sustainable jean.” Poly content replacement is made of recycled plastic bottles, with three bottles now used in one pair of its jeans. Also, a technologically advanced wash process cuts back on the use of water, with one pair of denim using just a single glass. That saves “95 percent of the water traditionally used to make one pair of jeans,” Sanctuary noted on its website.
The brand’s design is a modern take on vintage styling that also captures the Los Angeles lifestyle.
Based at 10 Times Square in Manhattan, OJG designs, markets and produces denim apparel for branded and private label jeanswear brands. The new collection for Sanctuary is being produced under a licensing agreement between the two companies. Other brands that are part of OJG’s portfolio include Gloria Vanderbilt, Vintage America, Jessica Simpson, Nine West Jeans, Erika, Bandolino, William Rast, L.E.I., Ella Moss, Skinnygirl. It also does private label denim apparel for many of the department store brands that include Charter Club, Croft & Barrow, St. John’s Bay and CodeBleu, to name a few.