Two decades after the premium denim market boomed in Los Angeles, a new crop of brands is drawing attention to the city’s denim sector for a host of new reasons. With brands like Reformation and Boyish building sustainability into their DNA, and a stalwart like Guess ramping up eco storytelling, the city is poised to become the center of the industry’s green future.
The April issue takes a deep dive into those efforts and the lingering appeal of L.A. denim.
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Inside the issue
Denim Debate
Everyone has an opinion about what constitutes the best fiber for denim.
LA Lady
Influences from the ’70s wash over women’s denim.
West Coast Way
California takes the lead in sustainable fashion manufacturing.
Cali C-Suite
Executives from leading L.A. jeans brands dish about the local denim scene.
Fame Game
From film costumes to endorsement deals, celebrities have had a long love affair with jeans.
Equals
Denim, leather and latex are forces to be reckoned with.
Election Effect
The presidential election may mean a lot—or little at all—to spending, depending on whom you ask.
Five for 2025
Experts share their forecasts for where denim will be made in the next five years.