Time flies when you’re up against deadlines. In between covering the daily news about new collections and store openings, the Rivet editorial team dives deeper into the hot topics affecting the global denim industry.
From navigating the metaverse to meeting the brands dressing rodeo stars, here are some of our favorite features of 2022.
Virtual Reality Show
Though Roblox has become the testing ground du jour for brands eager to experiment and “enter the metaverse,” it is just one part of the larger picture. This feature examined the metaverse as denim’s next frontier and the small steps brands are taking now to have a bigger digital presence in the future. Click here to read.
There’s more variety of fits and washes than ever, but what is really resonating with consumers? In this Q&A, denim stalwarts Fred Segal and Over the Rainbow share what’s hot and what’s not in jeanswear. Click here to read.
Behind the Scenes with True Religion CEO Michael Buckley
True Religion’s CEO Michael Buckley not only went home again, but in his second tour at the brand he’s managed to reposition it for a wider audience and make it profitable once again. In this Q&A, the executive shared how he’s getting the creative and organizational side of the business in sync with the company’s financial structure. Click here to read.
How Tencel Became Denim’s Go-To Ingredient
It’s not easy for a new fiber to make a dent in an industry as cotton rich as denim, but after 30 years Lenzing Group’s Tencel lyocell has a first-row seat in the category’s sustainability and comfort overhaul. In this feature, denim insiders share how the fiber has impacted their production. Click here to read.
9 Throwback Series to Binge-Watch for ’90s Fashion Inspo
Street style and runway collections are influential, but for ’90s fashion trends go straight to the source: TV series. This listicle names the must-see TV shows to help get the creative juices flowing. Click here to read.
The Raw Truth
Everyone seemed to be concentrating on the precipitous rise in cotton prices in 2022, but denim mills around the world gambled on all inputs. This feature examined the perfect storm of events that drove up denim prices. Click here to read.
Latin America emerged from the pandemic as a top alternative to Asian sourcing. In this feature, executives from mills in this region share how shorter lead times, more affordable and timely shipments and a lower carbon footprint are just some of the benefits of thinking “glocal.” Click here to read.
Authenticity is priority number one for jeanswear brands that want to ride high in rodeo and equestrian circles. In this feature, meet the names dressing today’s rodeo stars. Click here to read.
After the social commerce boom of 2021, brands are tapping into a new realm of retail and with a hyper focused audience. This feature looks at how “impulse buying” has made social commerce a prime strategy for tapping into millennial and Gen Z cohorts. Click here to read.