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Alberto Candiani on Staying Competitive with Efficient Sustainability


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To call Alberto Candiani a blueblood would be a bit of a cliché…but that doesn’t mean it’s not completely true.

As the fourth generation of his family’s denim mill, Candiani might have a better grasp on denim’s heritage than perhaps any other denimhead alive. It would be easy for a person in his position to become complacent, but it’s the evolution of denim that really keeps him going.

In this last segment of Carved in Blue’s Modern Definition of Denim series, Candiani talks in-depth about how the beloved blue fabric has grown from old-school workwear into something truly more special.

Read more at Carved in Blue.

This article is one of a series on Rivet from Lenzing’s Carved in Blue denim blog. From conversations with the experts behind the mills that make some of the world’s most-wanted denim to the global brands bringing novel denim made with TENCEL™ Lyocell and Modal to the market, Carved in Blue shares the stories of those whose roots run deep with denim. Visit www.carvedinblue.lenzing-fibers.com.

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