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All In the Family with the Cardonas

Circularity, innovation and a love for all things denim come together for siblings Amor and Fernando Cardona. This sister and brother cut their teeth as laundry technicians at Jeanologia some 19 years ago, today find themselves at the helm of the company’s eco-conscious denim initiatives. Amor is in charge of “The School,” Jeanologia’s education program that aims to bring emerging laser designers to the market, while Fernando manages the Brain Box Team, a company effort that leverages Jeanologia’s technology to help the garment finishing sector elevate sustainability and efficiency.

Carved in Blue caught up with the Cardona siblings to discuss their first impressions of the denim business, what it’s like to work as a family, and the importance of offering consumers more circular fashion options right now.

Read more at Carved in Blue.

This article is one of a series on Rivet from Lenzing’s Carved in Blue denim blog. From conversations with the experts behind the mills that make some of the world’s most-wanted denim to the global brands bringing novel denim made with TENCEL™ Lyocell and Modal branded fibers to the market, Carved in Blue shares the stories of those whose roots run deep with denim. Visit