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Blue Bloods: Modern British Royals Buck Tradition for Denim

Tiaras, suits and proper purses aren’t the only items that make up a royal wardrobe. The British royal family will don their finest fashion Saturday for the wedding of Prince Harry and Meghan Markle, but in their downtime, blue blood millennials are bucking traditional garb for jeans.

While the Windsor men opt for relax and straight cut jeans in dark washes—an upgrade from slouchy faded styles from their teenage years—the royal women choose more svelte silhouettes.

Royal fiancé Meghan Markle’s taste in premium denim is currently boosting buzz and sales for labels, Mother Denim and Hiut Denim Co.

Welsh denim brand Hiut Denim Co. has reportedly brought on more help to accommodate the spike in demand it has received since Markle wore the brand’s $320 black skinny jeans during a visit to Cardiff Castle in January. Meanwhile, Mother Denim reissued its Looker ankle fray skinny jeans in Love Gun when the style sold out after Markle wore the jeans during her first public appearance with the prince.

The evolution of Catherine, Duchess of Cambridge’s denim wardrobe—from low-rise jeans scrunched into Ugg boots during her days as a commoner, to sleek J. Brand skinnies as a duchess—has been documented for the world to see.

Today, as a royal, the Duchess of Cambridge tends to frequent the local grocery store in styles like skinny black jeans by Hudson, and dresses up Zara jeans with smart blazers for official events. The duchess has also been known to break out some color denim, like a pair of patriotic red jeans for a photo call with the British Olympic field hockey team.

Catherine, Duchess of Cambridge may become the first queen to wear jeans for work. After all, Queen Elizabeth has never worn jeans in public. In fact, the monarch has been seen wearing trousers just once during her entire 66-year reign, back in 1970 during a tour of Canada, according to Marie Claire.

The late Princess Diana brought denim into the palace in the late ’80s. The fashion plate princess often paired high rise jeans with blazers, white button-down shirts and effortless loafers for work, and sweatshirts and statement boots for off-duty hours. Both are looks that ‘it’ girls from around the world replicate now on their Instagram feeds.