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Bold Prints Parade at Men’s Fashion Week

COVID-19 recovery is on the horizon but the pandemic's impact on sustainability, retail, product development and consumer buying patterns means the denim industry must evolve. Join Rivet on April 20th at 11 am ET for the COVID, One Year Later roundtable.

Men’s street style is taking the buzzword “camp” to heart this summer by embracing shirts emboldened with vibrant colors and kitschy prints. The attention-grabbing look was popular amongst attendees at Men’s Fashion Week in London, Milan and Paris, where many peacocked in colorful camp shirts and graphic tees.

Versace’s decadent gold scrollwork was a go-to print for men, who paired the fancy tops with thick gold chains and ’90s denim. Similar ornate patterns were also worn on brightly colored or tie-dye T-shirts. Tees that referenced famous artwork or featured colorful logos were also trending.

Lounge shirts with vintage florals and art deco starbursts played up the silhouette’s 1960s roots. Dsquared2’s nostalgic take on a Hawaiian shirt was also spotted, as well as T-shirts with retro-looking rainbows and styles that mashed up gingham checks with hibiscus flowers.

Button-down shirts with oversized, painterly yellow flowers were worn with linen shorts. Prada’s flame and banana prints collided on breezy button-down shirts, while other shirts combined clashing animal prints.

Others used religious motifs stand out. Stained glass prints, modernized with images of hamburgers, punks and superheroes, added a jolt of novelty to fashion week street style. And suit jackets were scrawled with comic book cartoons featuring cherubic angels and religious icons.

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