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Year in Review: Carved in Blue’s 2020 Reflections

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COVID-19 recovery is on the horizon but the pandemic's impact on sustainability, retail, product development and consumer buying patterns means the denim industry must evolve. Join Rivet on April 20th at 11 am ET for the COVID, One Year Later roundtable.

As we approach the end of this year, it is a time of reflection on how we cope with disruption and insecurity.

The normal pace of business—with a rodeo of trade shows, dinner meetings, corporate events and in-store experiences—abruptly ended. The year I planned out last January never happened. The seasons defined by the fashion calendar were suddenly gone. But what did all of the past normal mean? Why were we doing it all anyway? Has this global experiment of digitalizing everything from meetings to shows to shopping worked successfully?

Read more on Carved in Blue.


This article is one of a series on Rivet from Lenzing’s Carved in Blue denim blog. From conversations with the experts behind the mills that make some of the world’s most-wanted denim to the global brands bringing novel denim made with TENCEL™ Lyocell and Modal to the market, Carved in Blue shares the stories of those whose roots run deep with denim. Visit www.carvedinblue.tencel.com.

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