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Adriano Goldschmied’s TENCEL™ Collaboration Explores Broader Indigo Applications

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COVID-19 recovery is on the horizon but the pandemic's impact on sustainability, retail, product development and consumer buying patterns means the denim industry must evolve. Join Rivet on April 20th at 11 am ET for the COVID, One Year Later roundtable.

Lenzing’s latest launch, TENCEL™ Modal with Indigo technology, offers the denim industry an opportunity to think outside the box in using the indigo-dyed fibers. As we debut these fibers on the market, who better than the Godfather of Denim Adriano Goldschmied to pioneer this new product?

Adriano, who founded creative agency House of Gold as well as denim labels including AG Jeans, is among the first to create a commercial collection using TENCEL™ Modal with Indigo technology. Dubbed Seed of Joy, the line’s name is meant to reflect the added creative and fashion freedom possible with these new fibers, as well as the material’s sustainability benefits.

“The TENCEL™ brand is leading revolutionary change for the denim industry, and it has always been one of my go-to eco-fibers for my collections,” said Adriano.

Read more on Carved in Blue.


This article is one of a series on Rivet from Lenzing’s Carved in Blue denim blog. From conversations with the experts behind the mills that make some of the world’s most-wanted denim to the global brands bringing novel denim made with TENCEL™ Lyocell and Modal to the market, Carved in Blue shares the stories of those whose roots run deep with denim. Visit www.carvedinblue.tencel.com.

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