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Blue Cast: Roger Williams on the Making of RiverBlue


Today's fast-moving fashion industry demands an agile, consumer-led retail model, but how do you get there? Join our webinar "Consumer-Led Retail: Optimizing Assortments at Speed" Sept 28th, featuring experts from MakerSights and DTC brand Taylor Stitch.

Carved in Blue is starting off our new podcast series by taking a behind-the-scenes look at the making of a must-see fashion documentary.

Award-winning director, producer and director of photography Roger Williams spoke with Lenzing’s Michael Kininmonth about the research, filming and distribution of his movie “RiverBlue,” which looks at the impact the fashion industry has on water.

Roger originally set out wanting to do an environmental project on water. After coming across a satellite photo of blue-black stains streaming into a body of water in China’s blue jeans capital, he found his subject. Blue jeans are very iconic, and a large portion of the globe has experience with denim. But at the same time, Roger realized he didn’t know much about the making of this clothing staple, and many consumers don’t either.

Read more on Carved in Blue.

This article is one of a series on Rivet from Lenzing’s Carved in Blue denim blog. From conversations with the experts behind the mills that make some of the world’s most-wanted denim to the global brands bringing novel denim made with TENCEL™ Lyocell and Modal to the market, Carved in Blue shares the stories of those whose roots run deep with denim. Visit www.carvedinblue.tencel.com.

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