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Blue Cast: Scott Morrison on His Swing Toward Golf Wear


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For designer Scott Morrison, golf was his entry point into an interest in apparel. And now his story with fashion and the sport has come full circle.

In the latest episode of our Blue Cast podcast, Lenzing’s Tricia Carey caught up with the “serial brand builder.” After numerous ventures in denim—most recently the bespoke label 3×1—the entrepreneur has shifted gears to the sports world with a new golf attire brand.

The focus on golf is rooted in Scott’s own history. Growing up in Southern California, he played the sport through his childhood, and his first taste of the apparel business came courtesy of his high school team. Since he was particular about the clothing being purchased for the players, he was asked to sit in on buying meetings. He landed a golf scholarship to the University of Washington and continued to explore fashion by interning for clothing companies and writing business plans for golf clothing companies. Post-graduation, however, he turned to denim and worked in that world for years before returning to golf.

Read more on Carved in Blue.

This article is one of a series on Rivet from Lenzing’s Carved in Blue denim blog. From conversations with the experts behind the mills that make some of the world’s most-wanted denim to the global brands bringing novel denim made with TENCEL™ Lyocell and Modal to the market, Carved in Blue shares the stories of those whose roots run deep with denim. Visit www.carvedinblue.tencel.com.

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