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Denim Head Threads: Denim Research’s Rowan Hunt Talks Personal Style

Individuals in the denim industry are focused on making goods that wind up in other people’s wardrobes, but how do they curate their own closets? This series offers an inside look into the personal style and shopping behavior of the people behind jeans.

Rowan Hunt is the founder of Denim Research, a consultancy that helps guide denim brands in sustainability. This includes support for developing lower impact products, making factories eco-friendlier and communicating sustainability to consumers. Prior to creating the consultancy, Rowan worked at companies including Debenhams and Fat Face.

Read more on Carved in Blue.

This article is one of a series on Rivet from Lenzing’s Carved in Blue denim blog. From conversations with the experts behind the mills that make some of the world’s most-wanted denim to the global brands bringing novel denim made with TENCEL™ Lyocell and Modal to the market, Carved in Blue shares the stories of those whose roots run deep with denim. Visit