Skip to main content

Gen Z Weighs in on Greenwashing and Fashion’s Future

COVID-19 has disrupted life as usual for all age groups, but Gen Z is facing coming of age milestones during the pandemic, including college graduation.

Born between the mid 1990s and the early 2010s, Gen Z accounts for 40 percent of all global consumers, with $143 billion in spending power. Currently in school or recently graduated, this cohort is also the emerging workforce for the fashion industry.

A Carved in Blue webinar hosted on July 16 brought together eight Gen Z fashion students and graduates from colleges around the globe to discuss their personal pandemic experiences, what they expect from brands and their thoughts on social issues.

Read more at Carved in Blue.

This article is one of a series on Rivet from Lenzing’s Carved in Blue denim blog. From conversations with the experts behind the mills that make some of the world’s most-wanted denim to the global brands bringing novel denim made with TENCEL™ Lyocell and Modal to the market, Carved in Blue shares the stories of those whose roots run deep with denim. Visit