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Matthew Oliver Wilson on Selvedge, Storytelling and Sustainability

Consumers today crave more information about the products they buy and the brands behind them. As an influencer in the denim space, Matthew Oliver Wilson is working with companies to feed the appetite for more stories, connection and transparency.

Matt’s love affair with raw denim began by chance in a clothing store, and has since blossomed into a career that includes blogging and consulting work. Matt runs the men’s style journal Rope Dye, which covers all things denim and indigo. He also co-founded creative service agency CeeAreDee, which focuses on areas including strategy, branding, storytelling, product development and sales.

Read more on Carved in Blue.

This article is one of a series on Rivet from Lenzing’s Carved in Blue denim blog. From conversations with the experts behind the mills that make some of the world’s most-wanted denim to the global brands bringing novel denim made with TENCEL™ Lyocell and Modal to the market, Carved in Blue shares the stories of those whose roots run deep with denim. Visit