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Blue Cast: Tracey Panek on Levi’s Denim History

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Levi Strauss & Co. has more than a century of history, and it’s Tracey Panek’s job to piece together the threads of the brand’s past.

Since 2014, Tracey has been the historian for Levi’s, which includes managing the archives and acquiring pieces for the collection that is housed at the company’s San Francisco headquarters. In the third episode of the Blue Cast podcast by TENCEL™, Tracey chatted with Lenzing’s Michael Kininmonth about some of her favorite finds, the most surprising items in the Levi’s archive and how some of the brand’s iconic design touches came to be.

Read more on Carved in Blue.


This article is one of a series on Rivet from Lenzing’s Carved in Blue denim blog. From conversations with the experts behind the mills that make some of the world’s most-wanted denim to the global brands bringing novel denim made with TENCEL™ Lyocell and Modal to the market, Carved in Blue shares the stories of those whose roots run deep with denim. Visit www.carvedinblue.tencel.com.

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