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Salli Deighton’s Denim Mission

As a denim designer in the 1990s, Salli Deighton owns the role she played in the oft-harmful industry. Now a denim consultant for ASOS who collaborates with retailers and mills, she’s determined to help others create in more sustainable, ethical and responsible ways.

As part of the Modern Definition of Denim video series, Carved in Blue talks with Salli about what the industry got wrong for so long—and all of the incredible progress the denim family has made on its journey.

Read more at Carved in Blue.

This article is one of a series on Rivet from Lenzing’s Carved in Blue denim blog. From conversations with the experts behind the mills that make some of the world’s most-wanted denim to the global brands bringing novel denim made with TENCEL™ Lyocell and Modal branded fibers to the market, Carved in Blue shares the stories of those whose roots run deep with denim. Visit