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Kings of Indigo Founder Tony Tonnaer Says The Denim Industry Is Out of Excuses

No one but the King of Inspiration—also known as Tony Tonnaer—could have a better handle on how to motivate denim toward a more sustainable future.

The founder and CEO of Kings of Indigo knows it’s often up to the small but mighty brands to show what’s possible. He also knows that when it comes to getting people to change, sometimes it takes a little more stick than carrot.

In Carved in Blue’s Modern Definition of Denim series, Tony talks innovation, community and why we’re out of excuses when it comes to making a greener future.

Read more at Carved in Blue.

This article is one of a series on Rivet from Lenzing’s Carved in Blue denim blog. From conversations with the experts behind the mills that make some of the world’s most-wanted denim to the global brands bringing novel denim made with TENCEL™ Lyocell and Modal branded fibers to the market, Carved in Blue shares the stories of those whose roots run deep with denim. Visit