If Scott Morrison, president and founder of 3×1 denim, has anything to do with it, the denim industry is going to keep its magic.
While the sector is booming, going mass has meant a little loss of culture from the category, that love for denim that manifests among true bluebloods. But Morrison and 3×1 still have that love.
The label has become a cult favorite and doing denim drops is one way it’s kept up the excitement—both for the brand and its customers—as 3×1 releases new limited-edition styles each month.
Ahead of Denim Days, where 3×1 will be later this week selling TENCEL™ Denim in women’s jeans, Carved in Blue caught up with Scott to get the inside scoop on what to expect from the brand.
Read more at Carved in Blue.
This article is one of a series on Rivet from Lenzing’s Carved in Blue denim blog. From conversations with the experts behind the mills that make some of the world’s most-wanted denim to the global brands bringing novel denim made with TENCEL™ Lyocell and Modal branded fibers to the market, Carved in Blue shares the stories of those whose roots run deep with denim. Visit www.carvedinblue.com