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How Jeanologia’s Keeping It All In the Family

For Ricardo Mira and Carme Santacruz, it was a match made in denim heaven.

The husband and wife both work in Jeanologia’s Brain Box department, where love sparked over denim design.

Ricardo, a textile engineer who has been a textile consultant for Jeanologia since 2006, comes from a family that’s been dedicated to textiles for generations. His grandfather had a textile factory in Alcoi, an industrial city in Spain, his father followed in the family business, and Ricardo himself recalls playing with spare parts at the factory after school.

Carme offers the more creative angle. Having studied history and fashion design and worked as a fashion history and stylist teacher, textile print designer, costume designer and denim designer, Carme has used all of that knowledge overseeing the Jeanologia garment collections since 2011. She is also currently in charge of the denim collections Jeanologia and Lenzing are partnering on.

To get a peek into this pair and what makes them tick, Carved in Blue caught up with the denim lovers for the story.

Read more at Carved in Blue.

This article is one of a series on Rivet from Lenzing’s Carved in Blue denim blog. From conversations with the experts behind the mills that make some of the world’s most-wanted denim to the global brands bringing novel denim made with TENCEL™ Lyocell and Modal branded fibers to the market, Carved in Blue shares the stories of those whose roots run deep with denim. Visit