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Boyish’s Jordan Nodarse Has Always Been Part of a Denim Community

Throwback photos stir up laughs, memories and—for denim heads—a wealth of vintage denim inspiration. This column on Rivet asks individuals in the denim industry to take a look back and reminisce about a denim moment in time captured on film.

This week, Boyish Jeans’ founder and creative director Jordan Nodarse reflects on a photo of himself as a 2-year-old dressed in matching all-denim looks with his sister and friends, which could have been the exact moment the denim seed was planted for all of them—others captured in the photo have since gone on to work in the industry.

Nodarse began reconstructing his own jeans as a teenager, and years later became a designer and consultant for a number of different brands before co-creating GRLFRND Denim. From there, he moved onto other positions at Majorelle and Reformation before ultimately launching Boyish Jeans, a Los Angeles-based women’s denim brand committed to sustainable practices.

Nodarse has since been recognized in Rivet’s 50 most influential people in denim.

Rivet caught up with him to discuss what was happening in this picture, and how it foreshadowed the future.

Jordan Nodarse, founder and creative director, Boyish Jeans

I was a little towhead when I was a kid. My mom always had my sister and I in matching denim—usually from brands like Levi’s or Gap. I must be 2 years old here.

This picture also features our friends who lived next door to us growing up. What’s so great about this photo is that it was very telling of the future—our friends in the photo also ended up joining the denim game.