A couple weeks ago, the Lenzing denim team and our industry friends were in Munich for Bluezone, the denim and sportswear trade show. And while in Germany, we took advantage of the close proximity to our Austrian headquarters to create an educational experience.
After Bluezone wrapped on Sept. 1, a small group of customers—including mills, brands and influencers—was invited to come with us to our home base and production plant in-person. Aligning this trip with Bluezone allowed us to more easily engage a global group. Visitors joined us from Belgium, France, Germany, Greece, Italy, the Netherlands, Pakistan, Turkey, the United States and Vietnam.
Read more on Carved in Blue.
This article is one of a series on Rivet from Lenzing’s Carved in Blue denim blog. From conversations with the experts behind the mills that make some of the world’s most-wanted denim to the global brands bringing novel denim made with TENCEL™ Lyocell and Modal to the market, Carved in Blue shares the stories of those whose roots run deep with denim. Visit www.carvedinblue.tencel.com.
