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Logos, Denim and Skin Top Trends at Coachella 2019

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The stage may have belonged to ‘It’ artists like Ariana Grande, Cardi B and Childish Gambino, but the fashion choices at Coachella last weekend smacked of the late ’90s and early 2000s pop scene.

Micro cut-off shorts and denim mini-skirts were paired with corseted tops and midriff baring cropped jean jackets. Fringe, lace and diamanté trims added a throwback pop star vibe to embellished bra tops.

Boot-cut jeans—reminiscent of the styles worn by Britney Spears and Christina Aguilera during the heyday of bubble gum pop and MTV’s Total Request Live—were balanced with chunky white sneakers. Longer length shorts, as predicted by Jill Guenza, VP of global women’s design at Levi’s, were also trending.

Dior’s monogram saddle bag, a popular item from the late ’90s, was worn as a trendy designer fanny pack. Louis Vuitton’s iconic logo was also a prominent theme at the festival. Spanish pop star Rosalia wore a Louis Vuitton velour leisure suit, while rapper Bad Bunny wore a multi-color logo track suit from the luxury house.

Rising star, 17-year-old Billie Eilish, personified unisex streetwear on and off the stage with oversized logo-printed denim pieces from Louis Vuitton’s men’s collection by Virgil Abloh. Eilish also wore the brand’s boxy logo vest with wide-leg club kid furry pants and neon green accessories.

Ongoing denim trends, like rodeo-inspired styling and psychedelic tie-dye, were popular picks for festival goers. Bleached down denim shorts and jeans were worn slouchy with pleats and matching denim belts.

The festival was also a breeding ground for hybrid denim, including jean shorts worn with pink cow-printed chaps and deconstructed jeans tethered together with suspenders.

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