The year 2010 may not seem that long ago, until you realize what was going on during the time: The world was repairing a broken economy, and every industry—including fashion—was impacted as a result. In the years that followed, celebrities with built-in fan bases set out to launch their own brands and a new crop of supermodels sprang forth from social media.
2010: Alexa Chung
Fashion designer, model and TV host Alexa Chung has garnered a massive following in the fashion world. Though her ascent was gradual, her style was a consistent balancing act between edgy party looks and traditional British design. In 2015, she partnered with AG Jeans on a capsule collection before ultimately launching her own line, ALEXACHUNG, in 2016.
2011: Olivia Palermo
MTV’s “The City” may have launched her career, but Olivia Palermo has maintained its momentum all on her own. In 2016, the former socialite and reality star launched her own collection of curated looks after famously working with DVF and Elle magazine, and has remained a household name in the industry ever since. She’s currently working on launching her own fashion line in 2020.
It’s hard to recall a time when Rihanna wasn’t the face of fashion, but it wasn’t until 2012 that the Barbadian songstress began dabbling in the industry. Since then, the “Wild Thoughts” hitmaker has launched clothing and size-inclusive lingerie lines and cemented her place in the history books when she became the first black woman to head up a major Parisian fashion house.
2013: Cara Delevingne
It seems anything model and actor Cara Delevingne touches turns to gold. The English fashion influencer almost single-handedly made bushy eyebrows chic, and has walked in countless high fashion shows such as Chanel and Balmain. She’s won two “Model of the Year” awards at the British Fashion Awards, graced the covers of countless magazines—including 14 issues of Vogue—and is often photographed with celebrity friends Rihanna, Kendall Jenner and others.
2014: Kendall Jenner
The supermodel of the Kardashian-Jenner family, Kendall Jenner has quickly become synonymous with fashion. She’s walked for designers and brands such as Marc Jacobs, Fendi and Ralph Lauren, and famously walked the now-defunct Victoria’s Secret fashion show in 2016 and 2018. With an Instagram following of 119 million and viewers from all over the world tuning in to her family’s reality show “Keeping Up With the Kardashians,” she is undoubtedly one of fashion’s most influential figures.
2015: Gigi Hadid
The elder of the Hadid sisters, Gigi’s stardom began in fashion at the age of 2 when she was discovered by Paul Marciano of Guess. Since then, she’s modeled for everyone from Versace to Balmain, and in 2015 was named the new face of Tommy Hilfiger. With more than 50 million Instagram followers, Hadid is always in the public eye.
The daughter of a fashion designer, Beyoncé was destined to leave a similar legacy. Throughout her career, Queen Bey has blurred the lines of fashion and music, most famously with the release of “Lemonade,” a visual album in which she took the concept of the music video to new heights. In it, she wore looks from a range of luxury labels including Gucci and a now-iconic yellow ruffled Roberto Cavalli dress. In 2016, she launched Ivy Park, an activewear line sold at Topshop, Nordstrom and Net-a-Porter. Today, she is the sole owner of the line and is planning to relaunch it with Adidas in 2020.
2017: Bella Hadid
The younger Hadid followed in her sister’s footsteps to become a model for names like Fendi and Maison Margiela. She’s now a regular on the runway and, despite her well-known distaste for the camera, she is often in front of one, whether it’s for a fashion spread or a public appearance with one of her fellow A-list model friends.
2018: Kylie Jenner
The youngest of the Kardashian-Jenners, Kylie Jenner nearly broke the internet when a Forbes article named her the youngest self-made billionaire. At just 22 years old, Jenner has amassed an Instagram following of 153 million—and it’s this rabid fan base that she attributes to the success of her makeup line, Kylie Cosmetics. This audience, combined with her bold, form-fitting looks that change seemingly every day, makes Jenner one of the most influential fashion icons of the 2010s.
2019: Meghan Markle
As an American-born member of the British royal family, Meghan Markle knows she’s being watched by the entire world—and she’s using that fact for good. She carefully selects fashion brands with their ethos in mind. The Duchess of Sussex has been photographed in sustainable denim brands such as Outland Denim, DL 1961 and others, after which each brand saw noticeable growth.