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The Modern Definition of Denim with the Denim Eye

Denim is imbued with personal meaning for every wearer, and no one is more aware of that than denim designer and developer Jill Lawrence.

She works with some of the world’s most notable brands and denim makers, getting to learn not only the techniques and ideas that are shaping our industry, but the personal anecdotes that push every denim designer into the world of twills, warps, wefts, and weaves.

Carved in Blue asked Jill about her experiences running her website, The Denim Eye, watching the denim world become more sustainable, and what exactly “blue jeans” really are.

Read more at Carved in Blue.

This article is one of a series on Rivet from Lenzing’s Carved in Blue denim blog. From conversations with the experts behind the mills that make some of the world’s most-wanted denim to the global brands bringing novel denim made with TENCEL™ Lyocell and Modal branded fibers to the market, Carved in Blue shares the stories of those whose roots run deep with denim. Visit