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Next-Gen Denim: Shirley Zheng


COVID-19 recovery is on the horizon but the pandemic's impact on sustainability, retail, product development and consumer buying patterns means the denim industry must evolve. Join Rivet on April 20th at 11 am ET for the COVID, One Year Later roundtable.

Denim’s potential and possibility truly comes alive when we see how fearless young designers can use the fabric as their canvas.

In our new series that highlights denim’s up-and-comers, we talk with Shirley Zheng, who over a short time has had a career spanning USA and Europe with J Brand, WGSN, Guess and most recently at House of Gold. She connects the use of technology to drive new innovation, and the responsibility of approaching the design process with circularity in mind.

She also shares her feelings on the importance of altering the stigma associated with working with factories and mills in China, as well as calling out the mass mindset migration that’s needed.

Read more at Carved in Blue.

This article is one of a series on Rivet from Lenzing’s Carved in Blue denim blog. From conversations with the experts behind the mills that make some of the world’s most-wanted denim to the global brands bringing novel denim made with TENCEL™ Lyocell and Modal to the market, Carved in Blue shares the stories of those whose roots run deep with denim. Visit www.carvedinblue.lenzing-fibers.com.

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