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#TBT: Monsieur-T’s Lucie Germser Shows What Denim Sustainability Looked Like 40 Years Ago

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Throwback photos stir up laughs, memories and—for denim heads—a wealth of vintage denim inspiration. This weekly column on Rivet asks individuals in the denim industry to take a look back and reminisce about a denim moment in time captured on film.

This week, Lucie Germser of Monsieur-T looks back on a photo that proves denim sustainability—and tie dye—has always been in style. The overalls she’s photographed in were passed throughout her family as a way to recycle outgrown garments.

Now, as an influencer and designer in the denim industry, she hopes others can embrace sustainability on a larger scale. She began her career as a graphic designer for music, lifestyle and board sports magazines before switching to fashion, where she’s been working for the past 12 years.

Lucie Germser, head of communication and design, Monsieur-T

I love this photo because you can almost feel the positive energy and fun I’ve always shared with my brother and sister. As part of a very big family, I never wore new clothes, though I didn’t mind. It was actually a way for us to be sustainable at that time. The overalls I’m wearing here were already 10 years old when the photo was taken. Before they were given to me, they were worn by my brother, my sister, my cousin, my cousin’s brother, their cousin and their cousin’s cousin. The garments were really built to last. It was a completely different way to behave, buy and live. We could all learn a valuable lesson from this.

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