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Revisiting 3 Decades of TENCEL™ Denim Moments

In 2022, the TENCEL™ brand is celebrating its 30th anniversary. Over the years, the fibers have found a place in the denim world, both on their own and mixed with blending partners like cotton.

The TENCEL™ team is looking back on some of the key denim moments in the material’s history with a mini exhibit of brand collaborations. Originally on view at Lenzing’s headquarters in Austria, the display will also be shown at the upcoming Kingpins Show in New York on July 20-21.

Read more on Carved in Blue.

This article is one of a series on Rivet from Lenzing’s Carved in Blue denim blog. From conversations with the experts behind the mills that make some of the world’s most-wanted denim to the global brands bringing novel denim made with TENCEL™ Lyocell and Modal to the market, Carved in Blue shares the stories of those whose roots run deep with denim. Visit