The denim industry has countless stories to tell. And video is an ideal medium to visually communicate these developments—whether it is a mill’s new finishing treatment, a brand’s latest collection or a conversation on sustainability.
TENCEL™ launched our Blue Lenz YouTube channel in 2020 to serve as a hub of denim content. In the two years since, Blue Lenz has grown its library thanks to the submissions of mills, brands and influencers. We now have almost 1,000 subscribers, and 79,000 total views.
Last year, Blue Lenz hosted the first Blue Lenz Video Awards at Bluezone in Munich, and we awarded films for their educational value, denim collection design, sustainability focus, art direction, animation and more. This August, we will be hosting the awards again during Bluezone to honor the best videos of this year.
Read more on Carved in Blue.
This article is one of a series on Rivet from Lenzing’s Carved in Blue denim blog. From conversations with the experts behind the mills that make some of the world’s most-wanted denim to the global brands bringing novel denim made with TENCEL™ Lyocell and Modal to the market, Carved in Blue shares the stories of those whose roots run deep with denim. Visit www.carvedinblue.tencel.com.
