Skip to main content

The Godfather of Denim’s Take on Denim Days

Adriano Goldschmied may have the Midas touch when it comes to denim, since anything he touches turns to blue gold.

The so dubbed Godfather of Denim, is focused on making the denim industry—and the products it produces—more sustainable for a market that demands it. And his efforts may help reshape the sector.

At New York Denim Days Adriano will debut his limited edition Godfather of Denim knit tee, made in LA with TENCEL™ lyocell branded fibers. Proceeds from the tee shirt sale will be donated to Greenpeace, an NGO supporting the protection and conservation of the environment, as well as promoting peace. Carved in Blue caught up with Adriano to find out what he’s delving into next.

Read more at Carved in Blue.

This article is one of a series on Rivet from Lenzing’s Carved in Blue denim blog. From conversations with the experts behind the mills that make some of the world’s most-wanted denim to the global brands bringing novel denim made with TENCEL™ Lyocell and Modal branded fibers to the market, Carved in Blue shares the stories of those whose roots run deep with denim. Visit