Skip to main content

Thomas Stege Bojer Says Denim Isn’t Sustainable—Usually

Once you learn about his background in marketing and obsession for denim, it isn’t a surprise at all that Thomas Stege Bojer has more than 20,000 followers on his Instagram, @denimhunters. In 2016, he became a co-author too, putting out ‘Blue Blooded’ with journalist Josh Sims.

Readers can turn to Thomas’ Denim Hunters blog for Q&As which calls on some of the current denim experts in the industry, but in the meantime, Carved in Blue got the scoop on his thoughts on denim right now.

Read more at Carved in Blue.

This article is one of a series on Rivet from Lenzing’s Carved in Blue denim blog. From conversations with the experts behind the mills that make some of the world’s most-wanted denim to the global brands bringing novel denim made with TENCEL™ Lyocell and Modal branded fibers to the market, Carved in Blue shares the stories of those whose roots run deep with denim. Visit