Patches are often used to make a fashion statement, but the latest by Avery Dennison RBIS make a statement about fashion.
The trims and adhesive company teamed up with sustainable fashion organization Fashion Revolution to create patches with post-consumer recycled yarns. The heat transfer patches are woven with up to 90 percent recycled yarns sourced from China and Italy and feature Fashion Network’s mantras, including “Find Out” and “Be Curious.”
Avery Dennison RBIS has purchased more than 74 tonnes of recycled yarns for the project. The recycled yarns, consisting of responsibly sourced and certified materials, are cleansed, scoured, ground up and dyed, then woven as warp or weft yarns into the patches.
“Patching, mending, customizing, repurposing…these techniques matter. They help us to reconnect with manual skills which aren’t just about scrolling up or down our phones, and they make our clothes last longer, slowing down mass consumption and creating a strong emotional connection, our own narrative woven into our wardrobes,” Orsola de Castro, Fashion Revolution founder and creative director, said.
The patches will be used to promote up-cycling and mending through Fashion Network’s social media platforms and events.
“When people think of environmental issues they often consider plastic overflowing from the sea or polluted city air. Yet, some of our most harmful pollutants are hanging up in our wardrobe,” Helen Sahi, Avery Dennison senior director of sustainability, said. “An estimated $460 billion worth of clothing is thrown out every year. In fact, the fashion industry creates 1.2 billion tonnes of greenhouse gas emissions every year—more than all flights and shipping combined.”
The partnership between Avery Dennison and Fashion Revolution began in 2016, when Avery Dennison provided dead stock embellishments to Fashion Revolution’s events, which functioned as educational opportunities about up-cycled fashion. In 2017, they teamed for a range of patches with sustainable messages. The new post-consumer recycled patches intend to amplify those messages.
“It’s time we all took responsibility for issues like these by offering viable, accessible—and fun—solutions,” Sahi urged.