“Obviously denim isn’t going anywhere…[It’s about] constantly looking to reinvent what’s happening in this space and staying fresh for the consumer.” — Maria Rugolo, The NPD Group
“People want to buy from ethical companies they trust.” — Steve Maggard, Cone Denim
“I feel like a little kid in a candy store. A world of opportunities is there, and we’re going for it.” — Victor Lytvinenko, Raleigh Denim
Welcome to 2020. There are no flying cars and we’re not wearing space suits. But lasers are making our jeans, body scanners are ensuring the perfect fit, and we’re paying for them with just the tap of a phone. Who knew the year would be such an exciting time for one of the world’s oldest garments?
And the first year of a new decade of denim is kicking off to a lively start. Innovations advancing sustainability, new retail business models and shifts in cultural trends mean there is more room than ever for opportunity in the denim market.
The fact is, the denim industry looks nothing like it did 10 years ago. Women are no longer beholden to skinny jeans. Their closets are filled with high-rise, boyfriend, cropped and wide-leg fits. Men have accepted stretch denim, leading to a greater emphasis on fabric technology and attributes like comfort and durability. Denim brands are taking a “big picture” approach to expanding their retail footprint by evolving into lifestyle brands, as more ready-to-wear designers dabble in denim. All the while, millennial and Gen Z consumers are rewarding the brands with transparent supply chains and plans to green their manufacturing processes.
In Blueprint, a state-of-the-industry report sponsored by Informa and produced to time with its PROJECT shows, Rivet presents the only comprehensive outlook for this year’s denim market, including an in-depth examination of why it’s poised for a retail revival.
Featuring market research and analyst insight—as well as a deep exploration of the 20 factors to impact this year’s trends—the report provides the context behind the business outlook for the denim market.
Download to learn:
- The designs and consumer experiences that will spark retail sales this year
- The innovations, events, influencers, brands and retailers expected to impact designs and sales
- How mills are managing the increasing costs of sustainable manufacturing
- How global wage rates will affect the sector
- What to expect from tariffs in 2020
- Where manufacturers will catch a break in fiber prices
- What’s top of mind for the leaders at 7 for All Mankind, 3×1, Boyish Jeans, 34 Heritage, DL1961, Raleigh Denim, General Sportwear, Cone Denim and Naveena Denim Mills