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The Strategy Behind Bossa and Boyish’s Transparency Push

The fashion industry has traditionally been opaque, but that is changing as consumer pressure forces companies to be more open about the origins of their products.

“In my opinion, transparency is certainly a key step to enable sustainability or sustainable action,” said Tai Ford from Retraced. “Transparency offers you proof points, offers you some honesty. It offers and implores you to not only talk the talk, but walk the walk.”

But as brands seek to go beyond greenwashing by showing their work, they can’t do it alone. Unlocking transparency requires collaboration throughout the supply chain.

Read more on Carved in Blue.

This article is one of a series on Rivet from Lenzing’s Carved in Blue denim blog. From conversations with the experts behind the mills that make some of the world’s most-wanted denim to the global brands bringing novel denim made with TENCEL™ Lyocell and Modal to the market, Carved in Blue shares the stories of those whose roots run deep with denim. Visit